Executions:
“more than just cards”
The Games: Out-of-Homes
These posters are designed to capture the attention of attendees at public events, effectively communicating key details about upcoming tournaments. Each poster prominently displays the number of participants, the date, the venue, and the official website for further information. The layout prioritizes visual hierarchy, ensuring that SteelCity, the organizing company, is prominently recognized. To attract more attention, the backgrounds use the most well-known players of the sports.
Each tournament is hosted at the area’s most renowned stadium, offering participants the unique opportunity to compete on the courts they have always dreamed of playing on. The design of the posters is both informative and inspiring, aimed at encouraging players and spectators alike to be part of these exciting events.
The SSC Basketball Camp
The camp, unlike traditional game events, functions primarily as a charitable initiative. It is specifically designed to engage local teenagers, offering them a unique opportunity to hone their basketball skills under the guidance of one of the NBA’s greatest players, LeBron James. Additionally, The Grove plays a crucial role as a partner by providing the venue for the camp. This partnership also extends to promotional efforts, as The Grove assists in disseminating information about the camp, ensuring it reaches as many potential participants as possible. This collaboration not only enhances the training experience but also strengthens community ties.
SteelCity Collection: The Cards
These collectible cards are randomly inserted into packs available from SSC vending machines and can be discovered in any pack purchased. Each Team Card is an exclusive pass, offering one complimentary ticket to a game, with only 199 cards available.
Additionally, there is a special LBJ card included in the mix, which not only provides a free game ticket but also an extraordinary chance to meet LeBron James in person. This rare card adds an element of excitement for collectors and fans, enhancing the overall experience of purchasing and opening SSC card packs.
Social Media Management
Social Media is a powerful tool to promote a campaign or a brand. It is important for SteelCity Culture to manage its social media accounts wisely. Therefore, some call-to-action posts will be helpful to let more people engage.
Other Executions
Billboards and other local facilities.
News Letter Showcase
The news letter is another efficient tool to let people know what is going on about the brand. It covers the lastest update and news about the upcoming events and other important information.
