Client In-N-Out
“The Ultimate Olympic Power”
Play like a champion, eat like a champion
The campaign was designed to promote In-N-Out for the future 2028 Los Angeles Olympic Game.
The 2028 LA Olympic Game
Seeking Partnerships with Olympic Athletes
The 2028 Los Angeles Olympics are coming soon, and how to celebrate this global event with California’s most iconic burger? In-N-Out is about to introduce “The Ultimate Olympic Power” – a campaign that brings the spirit of the Games to every bite of the most iconic burgers. Each bite brings our consumers closer to the team and players they support.
Explore Our Limited Olympic Seasonal Athlete’s Combos
Imagine enjoying your favorite athlete’s go-to In-N-Out combo. With the launch of our new Athlete’s Combo feature, you can now experience the Olympic spirit by ordering the same meal that fuels the champions. What is Lebron James’ favorite combo? How do other athletes enjoy their secret menus? It is very exciting for you to explore all those possibilities! Visit any of our restaurants during the Games to discover a menu inspired by athletes’ favorites—whether it’s a classic Double-Double, Protein Style, or a secret twist on our famous fries.
for more disgn details. please visit my portfolio website. above
This campaign not only introduces international and domestic travelers to the most iconic California burgers but also invites sports fans and Olympic enthusiasts to connect with their favorite events, teams, and athletes through a beloved food experience. Young adults, already loyal to In-N-Out, frequently share their experiences on social media, drawn to the brand’s nostalgia, simplicity, and California lifestyle. Now, they can take it a step further by enjoying the same combos as their favorite athletes—a unique experience worth sharing.
With hashtags like #TheUltimateOlympicFuel and #EatLikeAChampion, this campaign will shine across shared and earned media channels. For health-conscious consumers, we’re highlighting that In-N-Out offers options like the Protein Style burger, allowing them to eat as healthily as the world’s top athletes. It’s about fueling up with a taste of California, in a way that fits every lifestyle
Play Like a Champion, Eat Like a Champion
