Celsius Brand Storytelling
Celsius Tart Cherry Ashwagandha Fuels NFL 2025 at Dick’s Sporting Goods!
Play like a champion, drink like one too
The 2025 NFL Opening
Champion’s Choice, Campion’s Drink.
As the NFL 2025 season approaches, athletes and fitness enthusiasts are gearing up for an epic start like before. But this year, there’s something extra special – a recovery drink that’s about to revolutionize how Gen Z athletes approach their game.
Enter Celsius Tart Cherry Ashwagandha, the newest innovation from Celsius—an energy drink created specifically with you in mind. Whether you’re hustling through daily workouts, chasing PRs at the gym, or recovering after intense competition from a game, this exclusive flavor is ready to become your best recovery partner.
Why Tart Cherry Ashwagandha?
Celsius’s newest drink combines two powerful ingredients to create an unparalleled recovery experience. Tart cherry, known for its natural anti-inflammatory properties, helps significantly reduce muscle soreness and speeds up recovery. Coupled with ashwagandha, an adaptogen clinically proven to combat stress, enhance mental clarity, and improve overall performance, this innovative blend is precisely what active, recovery-focused Gen Z athletes have been waiting for.
Celebrate the NFL Season Only At Dick’s
Meet the Stars
Only at Dick’s Sporting Goods: Join the social media challenge by sharing your Celsius experience using hashtags #PlayLikeAChampion #DrinkLikeOneToo. Visit Dick’s Sporting Goods, show your post, and instantly receive free drink samples in a limited time.
Win a Chance to Meet NFL Stars: Engage on social media for a chance to meet NFL rookies and star players. Share your moments and experience, and you might be able to meet with your favorite athletes.
Don’t miss out the chance to share your workout and recovery experience while getting free drinks and a chance of shaking hands with your favorite NFL stars!
Why Gen Z Athletes Are Already Buzzing About It
More than 60% of Celsius’s dedicated customers are Gen Z, and they’ve made their preferences clear: authentic ingredients, delicious taste, functional benefits, and a brand that matches their lifestyle. Celsius Tart Cherry Ashwagandha checks every box—zero sugar, lower calories, clinically proven ingredients, and a crisp, refreshing taste that leaves you feeling revitalized and ready to take on your next challenge.
This NFL season, don’t just play like a champion—drink like one too.
Head over to a Dick’s Sporting Goods store, experience Celsius NEWEST product: Tart Cherry Ashwagandha.
#PlayLikeAChampion #DrinkLikeOneToo #CelsiusEnergy #NFL2025
The Champion’s Choice for Post-Game Recharge
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