Citation Page
Demopoulos, A. (2024, September 19). ‘A troubling halo of health’: How Celsius became Red Bull for women. The Guardian. https://www.theguardian.com/business/2024/sep/19/celsius-energy-drink
BNN Bloomberg. (2024, August 6). Celsius rises as market share gains propel earnings higher. https://www.bnnbloomberg.ca/business/2024/08/06/celsius-rises-as-market-share-gains-propel-earnings-higher
Celsius. (n.d.). Product collections. https://www.celsius.com/products/
Celsius. (n.d.). Frequently asked questions. https://www.celsius.com/frequently-asked-questions/
DCF Modeling. (2025, January). Celsius Holdings, Inc. (CELH) BCG Matrix Analysis. https://dcfmodeling.com/products/celh-bcg-matrix
Wiseman, P. (2025, February 20). Celsius Holdings reports fourth quarter and full-year 2024 financial results. Business Wire. https://www.businesswire.com/news/home/20250220191829/en/Celsius-Holdings-Reports-Fourth-Quarter-and-Full-Year-2024-Financial-Results
Wiseman, P. (2025, February 18). Celsius Holdings announces timing of fourth quarter and full-year 2024 financial results release and participation in CAGNY Conference. Business Wire. https://www.businesswire.com/news/home/20250218708785/en/Celsius-Holdings-Announces-Timing-of-Fourth-Quarter-and-Full-Year-2024-Financial-Results-Release-and-Participation-in-CAGNY-Conference
Doering, C. (2024, January 22). Celsius broadens international reach with distribution deals in Canada, UK. Food Dive. https://www.fooddive.com/news/celsius-broadens-international-reach-with-distribution-deals-in-canada-uk/705143/?utm_source=chatgpt.com
Sun, L. (2025, February 6). Where will Celsius Holdings stock be in 1 year? The Motley Fool. https://www.fool.com/investing/2025/02/06/where-will-celsius-holdings-stock-be-in-1-year/
OpenAi(ChatGPT) :
ChatGPT was used in searching data and articles from the internet. All the data (including the infographic and media report) provided by GPT and used into this project was checked and proven by myself.
ChatGPT also helped me with the data analysis in the media report. It provided several sentiments and statements from the statistics, whcih were adopted and added into the report.
ChatGPT was also used to generate Instagram post content for the storytelling prompt. Some of the content was adopted but with changes.
However, other important tactics and strategies, including design, headlines, etc. are directly from myself.
Claude.:
Claude was used not for any specific content generation. I used this AI tool as a grammar check and a citation machine. Claude helped me improve my writing and other content (media report and creative brief). Here is a typical conversation between me and Claude: improve my following writings. make them less wordy and help me with any spelling and grammar mistakes.