Visuals

Visual content showcases influential NFL athletes and relatable brand ambassadors on popular platforms (Instagram, TikTok), which further adds engagement and brand credibility.

Billboards: The new flavor and the NFL opener would be the key to attracting people’s attention. 
Bus Shelter Advertisements: Targeting Gen Z urban commuters with outstanding visuals of NFL players, emphasizing easy accessibility and product exclusivity at nearby Dick’s Sporting Goods.
Social Media Platforms (Instagram, TikTok, X, etc): Highly visual and engaging content featuring influencer collaborations (NFL players as well), product benefits, and interactive call-to-action elements to drive awareness and excitement. Using hashtags like #PlayLikeAChampion challenge to maximize the reach and go viral among users.