SteelCity Culture:
more than just cards

Campaign Goal

To promote the influence of SteelCity Culture among the local sports card fans and sports fans. To bring more people into the hobby and make more people aware of the existence of vending machines.

The campaign can be broken down into three major steps, each strategically designed to enhance the positive brand image of SteelCity Culture. The primary goal for SteelCity Culture is to increase public awareness of its offerings. The key to propelling the brand forward is to seek collaborations with celebrities and influential partners.

Step 2: The Basketball Camp

Sign-up our basketball camp! Not just a chance to improve your skills, you can also see and teach by one of the greatest NBA players, Lebron James.
The camp is also sponsored by one of the most famous shopping plaza in LA, the Grove. Do not miss this precious chance with SteelCity Culture!

The purposes of the camp is to attract more younger players to join the hobby and to help the locals. The belief of SteelCity Culture is not only to profit but also to forster a friendly athletic enviroment for everyone.

The partnership with The Grove can boost the reputation of the brand. It is a mutual relation that the machine would also bring in more diversity to the shopping plaza. Again, SSC does not simply want to sell sports cards. The ultimate goal is to foster a better community for the local collectors and the local players and fans.

And more..

The LBJ card is your dream pass, offering an exclusive chance to meet the legend, Lebron James, face to face. This isn’t just a meet-and-greet; it’s a once-in-a-lifetime opportunity to brush shoulders with greatness.

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